5 August

The 5 Emotions That Drive Customer Loyalty

Customer loyalty is everything for a new business. Customer acquisition is important -- otherwise, you’ll never build up a customer base -- but if those customers don’t stick around long enough to make multiple purchases or subscribe to your services for longer than a month, you’ll end up spending more in the acquisition phase than customers are actually worth to you in the long run. Why loyalty…

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22 July

13 incredible dream jobs you'll think we made up

Have what it takes to be a chief wombat cuddler, director of cat meme creation or chief birthday officer? No, we didn’t make those up. The notion of a dream job can differ from person to person. As the adage goes, if you do what you love, you’ll never work a day in your life – but we all love different things. Even so, we think…

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22 July

If you're relying on what you know today, you're already irrelevant, says Accenture CHRO

It’s no secret that the tech sector is one of the fastest-growing industries in the world. Staying relevant and, indeed, staying ahead of the curve, can be a challenge. Part of the challenge facing any tech sector company is finding and developing the talent that will help you grow a successful business. An even bigger challenge is retaining them. Though, according to Accenture’s chief leadership and…

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15 July

Niantic to make Pokemon Go an advertiser's paradise

The team behind Pokémon Go, the augmented reality (AR) game that has broken all app records, has revealed it plans to open up the game to advertisers allowing for ‘sponsored locations’ within the game. The world has gone Pokémon Go mad. Even though the app is yet to officially hit app stores in many countries, it has already broken nearly every record imaginable. Since its launch, we’ve…

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15 July

The ozone layer is healing, and it could be intact again by 2050

We may have spent decades getting ourselves into the mess that is the depletion of the ozone layer, but now new research suggests it’s on the healing path thanks to our concerted effort to reduce harmful gases. It has been almost 30 years since nations around the world signed the Montreal Protocol to ban the use of chlorofluorocarbons (CFCs) from products like aerosols and refrigerators to…

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